Logo & web collateral, Success Trip 2017: Greece – Nu Skin

The logo, created in Adobe Illustrator,  is based on a 100-drachma coin. The logo circle is slightly rotated and distressed to create a subtle ageing effect.

The colours of the logo are gold, signifying winning & success, and the blue of the Greek flag. Nu Skin’s corporate font was used for everything except the word GREECE, which for contrast and added interest is in a font that recalls Greek design.


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